As part of the ongoing focus on the premium segment, Nimbus Group AB (publ) has recently sold the Bella and Flipper brands to Intaga Group, south from Gothenburg via its subsidiary Cremo Boats, which in 2019 took over Monark and Crescent’s leisure boats. For the market and boatlovers this means that the range of 4-8 meter leisure boats of the attractive brands Bella and Flipper will be preserved.
– We are very pleased to have the ability and opportunity to buy two such well-known and appreciated brands as Flipper and Bella. The acquisition fits perfectly into the Intaga Group, as we acquired Swedish Monark / Crescent leisure boats in 2019 and also the boat factory located in Chojnice in Poland. We have reorganized the entire production and will launch new Cremo boat models in 2025. The timing is perfect and we hope that all Bella/Flipper owners and not least the dealers are happy that the brands live on in safe hands, says Carl-Tore Bengtsson, CEO of the family business Intaga AB. This makes the the Bella and Flipper boats will live on.
Places the boat building to Cremo factory
Bella Boats and Flipper Boats are currently manufactured by the Nimbus Group. The boats will be built in the Cremo factory in Chojnice, Poland due to volume effects. The Polish factory has recently been expanded and modernized and has the capacity to produce many more boats than today.
– Thanks to the capacity in our own factory and all the synergy effects this will give, Bella and Flipper models will live on. But it will of course be a challenge for us to hire at least 50 employees in many different professional categories for the factory. We will never never compromise on quality. Boat building is craft. It also means more positions on the sales and marketing side at the head office in Varberg, Sweden, continues Carl-Tore Bengtsson.
Cremo is on site at Vene Båt 2025 and other Nordic boat shows
For the boating season, Cremo Boats is represented on the boat shows in Helsinki, Gothenburg, Stockholm, Helsinki, Tönsberg and Oslo, where Cremo Boats present eight new models – both leisure and utility boats and a classic sloep that has been electrified. All this side by side with models from Bella Boats and Flipper Boats. This means that Cremo Boats will then be able to offer around 30 boat models in the 4-8 meter length range.
– At Vene Båt 2025 in Helsinki we will join the Bella and Flipper stand and are very much looking forward to meet the visitors who are interested in the Cremo Boats ambitions and learn to know us better, says Niclas Andersson, sales manager at Cremo Boats.
The expansion journey continues
In recent years, Intaga Group has developed and expanded largely thanks to the rational new building in Torpa, north of Varberg, with concentration to one facility in the municipality instead of three. The acquisitions and investments in new technology have been made possible not least thanks to good support from the bank Nordea, adds Carl-Tore Bengtsson. We are continuing our expansion journey.
About Intaga Group
Intaga AB is a Swedish family business owned and operated on a long-term basis by the Bengtsson family. The Intaga Group has facilities in both Torpa/Varberg, 60 kilometers south of Gothenburg on the Swedish west coast and in Chojnice, 120 kilometers southwest of Gdansk, in Poland. In addition to Cremo Boats, the group also includes the heating solution supplier Grad-in AB, the mechanical workshop Manovi AB, the roof box manufacturer Cremo Carbox, the electronics company DA-Elektronik, all co-located in Torpa. Polish operations include the composite factory Cremo Composite and Agafil, which manufactures bathroom units.
About Cremo Boats
Boat manufacturer of safe and comfortable fiberglass motorboats since 1958. The designs are well thought out and seaworthy – to be trusted in all situations! Cremo Boats has a long history of well-proven models by renowned designers, which gives Cremo boats a high resale value. Cremo Boats has its own modern production facility in Chojnice, Poland and newly built headquarters in Torpa, Varberg. Cremo Boats currently delivers boats to Sweden, Norway, Denmark, Germany and the Netherlands. There is an expansion plan to enter more European countries.
Press contacts
Carl-Tore Bengtsson
CEO Intaga Group
carl-tore.bengtsson@intaga.se
+46 70 593 81 85
Niclas Andersson
Sales Manager Cremo Boats
niclas.andersson@cremo.se
+46 706 75 34 08